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Email Marketing is the process of building a list of interested contacts, and sending them engaging content related to your products or services. Getting a website visitor to share their contact information with your brand can be difficult, but once you have gained their trust you will want to keep them engaged. In this blog we will discuss why you may not being seeing the results you were expecting with your email marketing efforts, and how Klaviyo's vast library of tools and integrations can help you achieve those goals.

It is a common mistake for new email marketers to feel that they need to build a large list before sending any marketing emails. Some marketers feel that they should obtain a list by purchasing the contact information from a website that provides contact information without user consent. While these options may seem appealing to some, the truth is that the only thing worse than a small list is a large and uninterested list. Actively maintaining your database by leveraging Klaviyo's advanced database management figures is a sure-fire way to ensure that your analytics data is accurate.

Unengaged contacts are those that are interested in your content, but do not find the specific information that you are sharing to be insightful or helpful. These unengaged contacts typically start off in your database as engaged contacts, viewing and interacting with your marketing efforts on a regular basis. Over time, their engagement dwindles and leaves them as contacts in your database that will negatively affect your reporting.